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Parkinson: Typography for the Masses

Probably some of the best typographic logos out there. They are not the trendiest or flashiest logos, but it's all soooooo well crafted. My favorite examples are the Before and After and this one is my favorite, so simple yet so effective. Just gorgeous typography. Oh, and some pretty darn good fonts too. All of this and more right here.

Posted by Armin Vit | August 05, 2002 | LINK

Comments

I was an editor at my student paper when the editor-in-chief decided to hire Jim to restore the paper's flag.

jenny | Aug 5, 2002 12:10 PM

I really like his stuff too.

Azuza is probably my favorite.

hhp

Hrant | Aug 5, 2002 12:59 PM

Phil's Fonts recently interviewed Parkinson and John Downer. Two of the three parts have been posted.

www.philsfonts.com

BJ HARVEY | Aug 5, 2002 01:18 PM

This confuses me – The Dallas Morning News is still using what is marked as “Before” as its current masthead. Did the Morning News not like what Mr Parkinson did for it, or what?

Brandon Schoech | Aug 5, 2002 01:54 PM

If so, it happens all the time.

The one that bugs me the most is the time the city of Rome commissioned Gerard Unger to make not just a wonderful custom font, but an entire signage system, for the year 2000. They paid for it (at least as far as I know), but never actually used it...

hhp

Hrant | Aug 5, 2002 02:10 PM

I had not gone through all the logos before. How cool to be the one who did this?

Armin | Aug 5, 2002 02:12 PM

I used his Modesto for posters and other applications for a theater festival here in San Francisco. (link to poster)

I also used it on one of our nonprofit's projects, Polar Science Station. Sadly, the project wasn't developed nearly so well as I had hoped it would be.

Cheshire Dave | Aug 5, 2002 06:13 PM

I was sitting on the subway the other day and the woman across from me was reading TVyNovelas. I remarked to my wife how similar the logo was to Rolling Stone. I assumed it was a ripoff, but, now, all is made clear.

Todd | Aug 6, 2002 05:40 PM

>My favorite examples are the Before and After and this one is my favorite, so simple yet so effective.

I notice that Jim added a bunch of tick-marks to the Tribune masthead lettering: interestingly, I did a blackletter renovation for the Birmingham News nameplate (shinntype.com > BN Gothic) where the old version already had the ticks, so I took them off!

nick shinn | Jan 13, 2005 09:35 AM


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