« Previous | Main | Next »

Was Oz a Rubberman?

Earlier this week I passed an industrial site on my way to a job. One of the buildings belonged to the Cooper Tire company. What struck me as a bit funny was the company used Cooper (the font) for their logotype.

That reminded me of the local record store “Dolores” who used... yes, you guessed it.

Anyway, today I saw some new posters for the Gothenburg City Theatre, advertising Shakespeare’s The Tempest that will play this autumn. In swedish it’s called Stormen (The Storm). The typographic choice for the poster is Zeppelin, by Frantisek Storm.

Are these just strange coincidences? Examples of poor imagination? Designers sending “I’m clever”-signals to other designers?

Posted by | September 08, 2002 | LINK

Comments

Nice topic.

Surely it isn't the case of Disney, which used Jonathan Barnbrook's typeface Ma(n)son, originally titled after the american killer Charles Manson, for the cover logo of the remastered edition of Snow White and The Seven Dwarfs, with a violet cover (urgh!). See also here for the italian edition.

I think it's totally inappropriate. It's right, it associates with the Witch and the enchanted apple the evil underlying the original name choice (only a superficial person could think that Jon meant the name as an homage to Manson and be offended), but just because the kind of evil of Snow White's Witch was a much less "ill-flavored" evil than the one of a psychopathic killer of today, part of a society of which is often both a victim and an assassin.

Thus, here we have the opposite case: Designers sending "I'm ignorant"-signals to other designers.

Claudio Piccinini | Sep 8, 2002 06:36 AM

I see it all the time but I like to think it's usually a coincidence. You'll see it on store signs and it's obvious that the store owner thought it was clever but I don't think the Oh Brother Where Art Thou? movie poster used Brother to wax clever etc. As far as store signs go, I'm just glad they're not using stretched out Helvetica vinyl cut letters. I like to think the the people who run the vinyl cutting machines are just going along with the store owner's wishes in these cases.

Ray Larabie | Sep 8, 2002 07:10 AM

In Sweden we have a union organization called "Handels". (http://www.handels.se/) The font? Handel Gothic of course.

core | Sep 8, 2002 10:35 AM

Christer, this is a classic irony in typography. There was a restaurant in LA called Mistral... enough said.

I think it usually happens when a designer is rushing and/or he has little imagination. Maybe the designer thinks it's funny, but I think it's safe to say that it has more potential for harm than anything else.

----

> it associates with the Witch and the enchanted apple the evil underlying the original name choice

To be fair to Disney :-/ I think they just chose it because it looks "legendary". Most designers are not font freaks like us - they don't simply know that Mason was originally called Manson.

> only a superficial person could think that Jon meant the name as an homage to Manson and be offended

So why was it changed? :-/

From what I understand, Barnbrook was furious about that.

hhp

Hrant | Sep 8, 2002 11:42 AM

Two more examples.

Si | Sep 8, 2002 12:30 PM

Tires and type - another one.

Si | Sep 8, 2002 09:59 PM

About Emigre name changes:

Manson name was changed to Mason, as my Tomazooma was changed to Ottomat, but there were reasons.

For Manson the reason is that some clever journalist of Time Magazine run an article on the disaffected people idolizing killers, talked about the Guns'n'Roses album "The Spaghetti Incident", which included a song written by Charles Manson, and accused Emigre of cashing in on suffering.

Of course they should have asked Jon, but Jon was unreachable and Rudy decided for the change. I cannot balme neither Rudy nor Jon. It was a delicate matter.

For Tomazooma the reason was pretty simple: Marvel Comics (Tomazooma was a robot-totem, an old villain from a Fantastic Four story of the 1960s) drove Rudy mad by not answering to give us the permission to use the name.

When Rudy phoned Marvel Comics a dumb girl told him we should have had to pay for the use of the name.

Neither me nor Rudy had intention to pay, so Rudy came up with the name Ottomat.

I dislike it, but we had to resign.

Claudio Piccinini | Sep 9, 2002 12:10 PM

> Of course they should have asked Jon

Huh - I always thought there had been some discussion, at least.

hhp

Hrant | Sep 9, 2002 01:07 PM

OK, I'm guilty at least once of using Berkeley Oldstyle for an organization whose name includes the word "Berkeley." But, uh, that's going way back, and at least it's a better typeface than Mistral...

Cheshire Dave | Sep 9, 2002 03:56 PM

> at least it's a better typeface than Mistral...

I don't know.

http://www.typophile.com/forums/messages/30/1405.html

hhp

Hrant | Sep 9, 2002 05:07 PM

manson issue the emotions went - 1. amazemnt that people woudl complain 2. absolute guilt that i had caused any hurt 3. questioning 4. extreme annoyance that people had already decided why i had used the name and hurled some very nasty insult and assumptions my way.

looking back on it i think emigre were just trying to stop it getting out of hand so i am not annoyed with them. more that peol assumed the worst of motives. ithink now that people were not quite ready for such a complex meaning in the name. so it maybe it is not surprising. the nname manso would take a few pages to discuss but muchi of it is to do with opposites beign simialr and the phonetic sound of a word not equalling the meaning.

naming is directly to do with the poetry of the visual linking to the poetry of language. one of the things that id ecided whne i first start naming fonts was that it would ablsoutely be about 'now' the context of naming changed with digital fonts they were no longer a life's work so there was no need to use your surname and the era of ' illustrative jokey fonts' seemed confined to the letraset catallogue of history. so at the time it called for something mroe complex, which acknowledged current philosphies in design. anyway i could go on...

designers who use a font because it s name directly to the subject are just a bit lazy or are being very very ironic.

jb

jonathan barnbrook | Sep 11, 2002 05:06 AM

> naming is directly to do with the poetry of the visual linking to the poetry of language.

Nice.

hhp

Hrant | Sep 11, 2002 12:03 PM

Very good, Jon,

I'm really glad you added your answer in person.

Of course no sensitive person would have ever though the name as an homage to Charles Manson.

I have to admit that I have some difficulties to follow you when you write so speedy and drop typos all over your texts.

Sadly I'm still not enough fluent in english! :-(

Claudio Piccinini | Sep 11, 2002 11:44 PM

yes i can't type but then better to answer with typos than not at all. by the way virus is back onlne now and there should be no major problems with accessing it from now on as we have moved to a new much more relable server.

jb

jonathan barnbrook | Sep 12, 2002 03:47 AM

Back to the topic of the original post, last night as I was watching the Wedding Singer on Superstation I saw a commercial for Cooper Tire Company! I said to my wife "look! that company is named cooper and they are using cooper black!!!" obviously, she wasn't very excited.

Armin | Sep 12, 2002 06:41 AM

where can i download the ill fated manson font?
I used it at school and thought it looked great, but I can't find it anywhere! I need to print out more buisness cards, and that is the font i used. Please, someone tell me where i can download manson/ mason!

shawn | Jul 10, 2003 06:52 PM

You should buy it, from Emigre.com of course!

hhp

Hrant | Jul 10, 2003 07:31 PM


Post a comment.

Your Name (Required.)


Your Email (Required. Will not be published.)


Your Website (Optional.)




Your Comments


Despaminator
Please enter the letter "t" in the box at left.



GUIDELINES
Please refrain from off-topic banter and personal attacks. Your comment may be edited or removed at the discretion of Typographica editors. Our goal is not to stifle debate but to keep it relevant.

HTML TAGS (Copy, paste, and replace the gray text with your own.)
Bold: <strong>Text</strong>
Italic: <em>Text</em>
Link: <a href="http://url">Linked text</a>
Insert Image: <img src="http://url/image.gif" />
(Please limit image width to 350 pixels.)