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The Long Letters of Pablo Ferro

Thursday I attended a Salt Lake City AIGA event with Michael Mabry. He spoke of a period where all his work incorpoated great gobs of hand-lettering. Some of it reminded me of the titles and logo for the Talking Heads/Jonathan Demme film Stop Making Sense, which, in turn, reminded me of the titles for Dr. Strangelove, which then reminded me of the event graphics at the 1999 AIGA conference in Las Vegas.

Today, through the wonder of the world wide web, I discovered that one man is responsible for this stuff: Pablo Ferro. His site is a bit disjointed but provides a few good looks at his stuff from the last 50 years. While he is widely known for those fitted boxes of elongated, hand-drawn letters, his work is varied. Do rent Bullitt, if only for the title sequence. It’s worth it.

Not surpisingly, the omnipresent Steven Heller has written something about Ferro. And Yuji Adachi of P-Font made a font inspired by Ferro’s lettering (see Major Kong).

Update (Sept. 12, 2007): Paul Wilde L'Heureux has released the free font Pablo Skinny, which is, well, exactly what the name implies.

See also: Mabry Blocks : It Came From The Big Screen!

Posted by Typographica | September 28, 2002 | LINK

Comments

Great find, Stephen! I'd never heard of PF before. I say bring back the art of hand-lettered movie titles. Also - don't just rent Bullit for the titles; for those who weren't already aware, it has one of the grittiest and most realistic car chases you'll ever see in a movie.

Martin Archer | Sep 30, 2002 09:40 AM

I'd like to start a conspiracy theory about all these Steves in the same post. I love the diabolical twist with slightly different spellings: Stephen, Steve, Steven. As if such a erudite group would be unable to spot the nefarious cabal.

Ferro is definitely cool. Thanks for the abundance of links!

kristin | Sep 30, 2002 10:14 AM

> it has one of the grittiest and most realistic car chases you'll ever see in a movie.

Don't tell me it's better than the stuff in Ronin.

hhp

Hrant | Sep 30, 2002 03:51 PM

From what I remember of it, Ronin's car chase was highly unrealistic - not least because it was supposed to be set on the streets of Paris, where you'd be lucky to reach 35 mph, let alone the breakneck speeds they reached. Besides anything with Steve McQueen in is priceless.

Martin Archer | Sep 30, 2002 06:45 PM

As much as I enjoy a good deal of Frankenheimer's work (The Birdman of Alcatraz, Seven Days in May, The Manchurian Candidate, The Train, Seconds, The Gypsy Moths, The Horsemen, Ronin ), and sidestepping any McQueen vs. Deniro debate (or any discussion of other chases, like that in Friedkin's The French Connection), I must point out:

Bullit: 1968

Ronin: 1998

Once something has been done definitively, thirty years is plenty of time to try and do one better.

FWIW, I've always thought Ferro's title work on Dr. Strangelove was one of the oddest things about that film (and therefore memorable).

Dave Bastian | Oct 1, 2002 02:42 AM

On the DVD of Dr. Strangelove (from the Stanley Kubrick Collection boxed set--don't know about other releases) there is a documentary on the making of the film. In it, there is a short interview with Ferro where he discusses the title sequence. Some interesting tidbits:

- The lettering was intended to be redone more neatly by an assistant after approval, but Kubrick liked Ferro's sketched letters as they were.

- Months after the movie was released, Kubrick called Ferro to tell him he misspelled a word in the titles ("BASE ON THE BOOK..." instead of "BASED ON THE BOOK...")

- The entire sequence--the concept of aircraft fornicating, the choice of stock footage, the choice of music, the editing--was done be Ferro, not just the lettering.

Mark Simonson | Oct 1, 2002 07:23 AM

...also:

- Ferro did the trailers for the movie. They are quite different from the title sequence, but pure Ferro.

- The titles on the DVD documentary, done in the same handlettered style as the ones for Strangelove, were also done by Ferro.

Mark Simonson | Oct 1, 2002 07:43 AM

I was wondering why the opening titles to Dr. Stranglove, The Addams Family (movies) and Men in Black seemed similar — Ferro made the titles for all of them!

Look at his work history… That's one great résumé!

Jesse B. | Oct 2, 2002 01:11 AM

> That's one great rÈsumÈ!

eh, it's ok...

That's me being jealous. Really jealous.

Armin | Oct 2, 2002 09:39 AM

The Ferro-style font was also used in Freaks and Geeks and Mean Creek.

Sham Hardly | Feb 5, 2006 04:04 AM

Please keep an eye out for the upcoming feature-length animated biopic on Pablo Ferro due out at the end of 2008. Here is a teaser to the film.

jeremy Goldscheider | Oct 26, 2007 05:54 PM

Here is the new link to the Pablo Ferro animated-docu-feature.

You will find some promotional material here. Enjoy as we continue to raise $ to finish the feature film. Stand by for an early 09 release!

Any Pablo fans who can lead us to financing out there?

Jeremy Goldscheider | Jan 3, 2008 03:00 PM


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