Poking Fun at the Wealthy

In the "great minds think alike" category, Luxury Gold has a vague resemblance to my Gold font I posted to the Typophile critique forum in June. Hot dog! Maybe this puppy is worth something?

As a long time fan of the spoof, I'm dying to know; are they complete typefaces? If so, Christian wins the "longest distance travelled for a laugh" award.

complete typefaces with alternates, multiple sets of figures, punctuation, some greek characters, and even kerning! we figured people would want to get their $1500 worth.

anything worth doing is worth doing well, isn't it?

This reminds me of a friend of mine who was a comedy writer. We came up with a list of exotic gifts for the ultra-rich featuring a ten-gallon cowboy hat of solid gold that was so heavy it would break your neck and a twelve course meal encased in lucite - granted the Luxury fonts are quite a bit more useful.

Christian, would you be willing to trade your Luxury fonts for thousands of dollars worth of stock in a promising up and coming dot-com investment opportunity?
(Audience: please note sarcasm)

Stuart :D

It's high concept, it's genuinely funny, it's not gratuitous (sic), and above all, it delivers! Thanks for the laughs and the brilliant typefaces, but the price tag is a little too steep for me.

Christian, the Luxury collection is simply a genial idea, here are the reasons:

1) No one devotes much time to extended typefaces (except in large families) today, and I find irresistibly funny the idea of "a generous width implying a lack of concern of economy" but also pretty caustic and critical towards material richness. Great!

2) This idea seems both fascinating (studying the type language of luxury imagery) and the diametrical opposite of what the most conscious designers are currently doing (look for example at Jon Barnbrook's work) but it's deliberately ambiguous (as the moral code of today), or so it seems to me. Again, ironic and conceptual. Very original.

3) The price is the real stroke of genius. People enough rich to crave for the quintessential type-code of Luxury should pay exactly what they deserve to pay (the quality in your work isn't an issue, since it's automatically implied).

At this point the only concern I have is that there are not enough luxurious people working as art directors, advertising directors et al. and that Luxury will risk immediately to be pirated.
This would undermine all the genius behind the idea.

But after all, what's the value of a copied typeface compared to the real thing, i.e., the product in its "original handpainted box, carefully padded with velvet to protect the investment of the customer"? Just some space on your hard disk.

Exactly what our opulent world deserved (for the good or for the evil), Chris, and you did it. Period.