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Classic Packaging: Aqua Velva to Wrigley's
Old typography and bygone design can be seen at the immaculate American Package Museum. Labels were more admirable when illustrators and letterers were involved. I have no idea what Beech-Nut tastes like, but I want a stick right now. The typeface you see there is reborn in Jim Parkinson’s Modesto. If you see other faces at the Museum and wonder if they are available in digital form, you may pick my brain for the small fee of one hug.
UPDATE: Upon reading this entry, my good host Stefan pulled the following from his endless cabinet of typography tomes: Shelf Life.
Posted by Typographica | December 10, 2003 | LINK|
Comments
What a nice link..
Exclusive.. Only on Typographi.ca.. :)
BTW, I recently discovered the original source of the Modesto style of face: mid-19th century French designs called "Latines", which were actually a reaction to the then-dominace of Didone typography. hhp
Excellent find! I will spend the next three hours going through it all instead of doing the work that clients are paying me for. Thank You Coles! Armin | Dec 10, 2003 10:01 AM
When I rolled with the Pillsbury crew, I visited the unofficial Jolly Green Giant museum in LaSeuer, MN to peep their packaging archives. I bought four wonderful samples of JGJ labels at $5 each -- this was back when packaging labels were 6-colors plus embossing & metallics. Just beautiful. I should scan those in and send them to this guy. (My wife has them hanging in the kitchen.) John B. | Dec 10, 2003 12:34 PM
By the way, here's a fun fact for you. The guy who came up with the concept for the JG Giant was a little-known adman by the name of J. Walter Thompson. And the original giant had pink skin. John Baichtal | Dec 10, 2003 12:37 PM
Speaking of Jim Parkinson, there's a very warm and curtious article written about Jim in SF Weekly a few weeks ago. It's worth a look. Jesse B. | Dec 10, 2003 12:43 PM
I adore the Johnson's Baby Powder packaging! Great link Stephen. Amanda Smith | Dec 10, 2003 01:42 PM
beautiful specimens! i've got a page on my site of a bunch of items that i "rescued" from my grandparents house. they're not in as minty a condition as the APM's but they're just as lovely to me. enjoy!
Thanks Derek. The camouflage booklet is brilliant. Please show us more spreads. Stephen Coles | Dec 11, 2003 08:13 AM
as requested, i've photographed the entire book. maybe that's not exactly what was requested but it was hard to pick favorites. there's about 50 different styles of hand/brush lettering in that thing. amazing. my favorite detail is the "quote/unquote" on spread 8-9.
this should have its own entry & i would do it myself if it was not 11:11 pm. someone bump it up to the main page. jlt | Dec 11, 2003 11:15 PM |
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