Make Purposeful Typefaces

Sorry for having to make this much too obvious joke: What will that shepard do, if somebody is stealing (his) sheep?

Servus

Dominik

I think this is the core statement to be underlined in Cyrus' article "It does not mean every typeface has to be plain and utilitarian. It means thinking deeply about the designers who will use your typeface to design pages and the readers who will read them."
If you do not remind this, you'll do it at your own expenses.