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Commentary

Susan Kare on Original Mac Font Names

Typographica on February 7, 2004

At Folklore.org, a new site featuring Macintosh nostalgia, Susan Kare, the designer responsible for much of the early Mac look and feel, recalls how its first fonts (i.e. Chicago, Geneva, New York) got their names. Not surprisingly, Steve Jobs called the shot.

21 Responses to “Susan Kare on Original Mac Font Names”

  1. Apple’s font naming system also made possible the desktop publishing rule for not looking like an amateur: Avoid fonts named after cities.

  2. ben archer says:

    Good rule that one- heck, I STILL find I have to teach it, even after the demise of the original convention [somewhere in Mac OS 8?] and years of so-called ‘proper’ fonts bearing city names.

  3. chester says:

    Hey! Don’t dis’ those fonts. Geneva is still a useful typeface, and I keep San Francisco around for possible – not imminent; please don’t invade me – use.
    c

  4. I think the rule was invented when DTP was really taking off and a lot of people who didn’t know anything about type were getting into the act.

    The original Mac bitmap fonts were very nice as screen fonts, but not very useful for print designers. No one did much print design with Macs anyway until the LaserWriter came out. (Emigré was the most notable exception.)

  5. Hrant says:

    I think the outline version of Chicago is a total cop-out; it could have been so much more.

    hhp

  6. Troubleman says:

    When you compare those outline versions to Georgia and Verdana for example, you can safely argue that they should have done their homework and done much better Jobs with them. Chicago, Geneva et al have about the ugliest outline shapes I’ve ever seen. Talk about awkward.

  7. Troubleman says:

    BTW Hrant this is your proof that I’m not some politically correct “all typefaces are good it’s how you use them” guy. ;-P

  8. One needs to remember the era in which these fonts were designed, Troubleman. There was nothing remotely close to Geneva’s readability at the time it was created. These were groundbreaking works in the realm of screen display. They helped to bring about the evolution of more developed bitmap fonts like Georgia and Verdana.

  9. Eduardo Omine says:

    I guess Hrant and Trouble are talking about the outline versions of those faces, Stephen, not the original bitmap versions. You know, the scalable versions came out later.

  10. I’m trying to think of real typefaces (as opposed to computer screen fonts) named after cities.

    Memphis doesn’t quite fit because it’s named after the ancient Egyptian city, not the one in Tennessee. Bitstream has retired the name Zurich now that they can use the name Univers. Cheltenham kind of fits, although I suppose it’s not a “world class” city. There is at least one real pre-digital typeface named Chicago. There’s Neville Brody’s Tokyo.

  11. Eduardo Omine says:

    If I recall correctly, Tarzana is named after a small city in California.

  12. Hrant says:

    Yes, I meant the outline version. The disease of WYSIWYG has stunted its growth.

    Yves, please have some chocolate in your honor on my behalf. BTW, I just realized that your name is “yes” with Victory embedded!

    Mark, there’s bunches of fonts with city names. One that’s of course installed on virtually every computer is my experimental Georgian font called Akhalkalak, named after an Armenian town in Georgia. ;->

    hhp

  13. Here’s a list of the Mac “city” fonts:

    Chicago*
    Geneva*
    New York*
    Monaco*
    Athens*
    San Francisco*
    London*
    Venice*
    Toronto* **
    Taliesin
    Cairo
    Los Angeles

    *Shipped with the original Mac.
    **Dropped after one of the first system updates.

    Microsoft had one, too, which was included with MultiPlan called Seattle. It came in 10- and 20-point. I recall that it was the first Mac font in those sizes. The 10- and 20-point versions of Geneva came later.

    One other bit of trivia: The version of Geneva that came with the first release of the Mac system software had a one-story lowercase a. It was changed to two-story with the first system update.

  14. One other bit of trivia…

    Likewise, somewhere along the road to TrueType the Geneva asterisk lost a limb, moving from a six-point star to the current five-point version.

  15. Max Cleworth (UK) says:

    I think I’ll have 36 point Venice on my tombstone :)
    Gosh! weren’t some of those early fonts awful?

  16. I think I’ll have 36 point Venice on my tombstone :)

    Don’t joke about that…

    (Frame grab from a recent movie.)

  17. Troubleman says:

    (Frame grab from a recent movie.)

    NO! Is this for real?! Argh…

    BTW Stephen I was indeed referring to the outline versions of Geneva, Chicago et al. The original bitmap versions are the only ones I let near my menus and windows pre-OSX. I think Apple made a big mistake by following the bitmap grid too slavishly when producing outline versions for them.

  18. NO! Is this for real?!

    The frame grab is, the tombstone isn’t. It’s from a 1999 movie called Oxygen. It’s from a scene in which a character is leaving ransom money at the grave of Houdini. (It was sent to me by someone who read my article about the use of type in movies.)

  19. jlt says:

    cute that the stones are on top of the headstone, though; they might have got the type wrong, but that’s a neat detail to leave in.

  20. Heh, yeah, those pebbles almost had me believing it. ;-)

    A case of attention to detail when it’s not too much work. Notice how the numbers are raised rather than recessed. Easier to do when you make it out of plywood (or whatever they used). Completely insane if it was carved from marble.

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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles, also of Fonts In Use and The Mid-Century Modernist.

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