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	<title>Comments on: Benton Modern Display</title>
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	<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/</link>
	<description>A journal of typography with a focus on typeface reviews.</description>
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		<title>By: Gautam Patel</title>
		<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/#comment-38218</link>
		<dc:creator>Gautam Patel</dc:creator>
		<pubDate>Thu, 14 May 2009 11:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://new.typographica.org/archives/benton-modern-display/#comment-38218</guid>
		<description>@Stephen, Hrant: I have to disagree. There&#039;s very little subtlety in the review. Words have great power and tremendous beauty. But in themselves they are merely noise, and always opaque. They gain their magical shimmer and translucence when used well. Words always play off each other. And great writing doesn&#039;t stand up and sock you between the eyes. It disappears, and draws you into the text. 

Indeed, to me that&#039;s the real greatness of this typeface: it doesn&#039;t draw attention to itself, it lets the content and the words speak. Does the review really achieve that? Or even reflect that?

Consider: This ...
&quot;... just retro enough, that speaks secret rumors (with a spicy soupçon of snark) in its italics and sober (even if it’s just for a blogpost) truths in its romans.&quot;

or ...

&quot;... just retro enough in its italics and sober in its romans.&quot;

Which works better? Orwell got it right, decades ago, when he advised, among other things, to keep cutting till there&#039;s nothing left to cut. 

Compare the nonsensical first paragraph, which tells us almost nothing we need to know, with the relatively greater control of the second. Of course, there is mandatory silly parenthetical remark (what incontinence is this?), and sentences that are, quite simply, thoughtless:

&quot;The moderate pace of its transitions from thick to thin are ably controlled to avoid the sparkliness we associate with moderns with the fast and abrupt transitions of, say, Bodoni&quot;

Okay, so maybe it&#039;s just me, but what does the phrase &quot;with the fast and abrupt transitions of, say, Bodoni&quot; have to do with avoiding sparkliness? Upto &quot;moderns&quot; it&#039;s at least comprehensible. Does the latter phrase go with avoid, control, pace, transitions, or something else altogether?

We&#039;re all entitled to our delusions, most of all about ourselves. There&#039;s no reason Munch should be any different.

Meanwhile, Luxuryluke has it right. In vino veritas. Point us to this two-olive bar, someone.</description>
		<content:encoded><![CDATA[<p>@Stephen, Hrant: I have to disagree. There&#8217;s very little subtlety in the review. Words have great power and tremendous beauty. But in themselves they are merely noise, and always opaque. They gain their magical shimmer and translucence when used well. Words always play off each other. And great writing doesn&#8217;t stand up and sock you between the eyes. It disappears, and draws you into the text. </p>
<p>Indeed, to me that&#8217;s the real greatness of this typeface: it doesn&#8217;t draw attention to itself, it lets the content and the words speak. Does the review really achieve that? Or even reflect that?</p>
<p>Consider: This &#8230;<br />
&#8220;&#8230; just retro enough, that speaks secret rumors (with a spicy soupçon of snark) in its italics and sober (even if it’s just for a blogpost) truths in its romans.&#8221;</p>
<p>or &#8230;</p>
<p>&#8220;&#8230; just retro enough in its italics and sober in its romans.&#8221;</p>
<p>Which works better? Orwell got it right, decades ago, when he advised, among other things, to keep cutting till there&#8217;s nothing left to cut. </p>
<p>Compare the nonsensical first paragraph, which tells us almost nothing we need to know, with the relatively greater control of the second. Of course, there is mandatory silly parenthetical remark (what incontinence is this?), and sentences that are, quite simply, thoughtless:</p>
<p>&#8220;The moderate pace of its transitions from thick to thin are ably controlled to avoid the sparkliness we associate with moderns with the fast and abrupt transitions of, say, Bodoni&#8221;</p>
<p>Okay, so maybe it&#8217;s just me, but what does the phrase &#8220;with the fast and abrupt transitions of, say, Bodoni&#8221; have to do with avoiding sparkliness? Upto &#8220;moderns&#8221; it&#8217;s at least comprehensible. Does the latter phrase go with avoid, control, pace, transitions, or something else altogether?</p>
<p>We&#8217;re all entitled to our delusions, most of all about ourselves. There&#8217;s no reason Munch should be any different.</p>
<p>Meanwhile, Luxuryluke has it right. In vino veritas. Point us to this two-olive bar, someone.</p>
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		<title>By: luxuryluke</title>
		<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/#comment-38180</link>
		<dc:creator>luxuryluke</dc:creator>
		<pubDate>Fri, 08 May 2009 19:02:50 +0000</pubDate>
		<guid isPermaLink="false">http://new.typographica.org/archives/benton-modern-display/#comment-38180</guid>
		<description>Where&#039;s the bar, anyway?</description>
		<content:encoded><![CDATA[<p>Where&#8217;s the bar, anyway?</p>
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		<title>By: Hrant Papazian</title>
		<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/#comment-38175</link>
		<dc:creator>Hrant Papazian</dc:creator>
		<pubDate>Wed, 06 May 2009 23:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://new.typographica.org/archives/benton-modern-display/#comment-38175</guid>
		<description>Gautam, I couldn&#039;t disagree with you more. Some people write &quot;fancy&quot; for bad reasons, but some people simply enjoy it and/or relish the opportunity to teach readers interesting and useful new words and turns of phrase. Words, especially rare ones, are beautiful and powerful, especially when combined to titillate and amplify. Don&#039;t be afraid - assimilate.</description>
		<content:encoded><![CDATA[<p>Gautam, I couldn&#8217;t disagree with you more. Some people write &#8220;fancy&#8221; for bad reasons, but some people simply enjoy it and/or relish the opportunity to teach readers interesting and useful new words and turns of phrase. Words, especially rare ones, are beautiful and powerful, especially when combined to titillate and amplify. Don&#8217;t be afraid &#8211; assimilate.</p>
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		<title>By: Stephen Coles</title>
		<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/#comment-38167</link>
		<dc:creator>Stephen Coles</dc:creator>
		<pubDate>Wed, 06 May 2009 04:59:06 +0000</pubDate>
		<guid isPermaLink="false">http://new.typographica.org/archives/benton-modern-display/#comment-38167</guid>
		<description>It’s on the subtle side, but Gary’s opening paragraph is setting the scene of Benton Modern’s origins (early 20th century newspapers) and general mood of the face. I rather like it.</description>
		<content:encoded><![CDATA[<p>It’s on the subtle side, but Gary’s opening paragraph is setting the scene of Benton Modern’s origins (early 20th century newspapers) and general mood of the face. I rather like it.</p>
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		<title>By: Gautam Patel</title>
		<link>http://typographica.org/2009/typeface-reviews/benton-modern-display/#comment-38165</link>
		<dc:creator>Gautam Patel</dc:creator>
		<pubDate>Wed, 06 May 2009 02:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://new.typographica.org/archives/benton-modern-display/#comment-38165</guid>
		<description>What a load of meaningless blather. &quot;Martinis at the Campbell&quot;. How nice. For us lesser mortals, mind telling us what this means? &quot;Wire dispatches&quot;? A spicy soupcon of snark? 

You need a strong stomach to digest the bilge &quot;that speaks secret rumors (with a spicy soupçon of snark) in its italics and sober (even if it’s just for a blogpost) truths in its romans&quot;. Check intelligibility at the gate, please.

Supercilious, self-important, arrogant writing like this has no place on your pages. For a typeface that is truly smart, intelligent and thoughtful, this review is a massive disservice.</description>
		<content:encoded><![CDATA[<p>What a load of meaningless blather. &#8220;Martinis at the Campbell&#8221;. How nice. For us lesser mortals, mind telling us what this means? &#8220;Wire dispatches&#8221;? A spicy soupcon of snark? </p>
<p>You need a strong stomach to digest the bilge &#8220;that speaks secret rumors (with a spicy soupçon of snark) in its italics and sober (even if it’s just for a blogpost) truths in its romans&#8221;. Check intelligibility at the gate, please.</p>
<p>Supercilious, self-important, arrogant writing like this has no place on your pages. For a typeface that is truly smart, intelligent and thoughtful, this review is a massive disservice.</p>
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