Mark Simonson released Proxima Nova on June 30th. This 42-font OpenType set is a reworked version of his earlier Proxima Sans. Proxima Nova has strong similarities to the geometric Futura and even stronger similarities — especially in the capitals — to Gotham. But it differs from the “no-nonsense lettering of the American vernacular” by stressing the humanist approach.
There is some inconsistency it seems when we look closely at Proxima Nova’s lowercase set, and notice, expecially in the vowels, the very different strokes being used which seem to create more disparity than continuity. The lowercase u, e, a and o in the Regular font seem to me to belong to different faces.
Christian Palino is a designer and educator living in San Francisco. He is currently a Product Design Manager at Facebook and teaches Interaction Design at CCA. He previously worked at OpenTable, IDEO and Adaptive Path.