Literally “beautiful letters” in French, the term belles lettres aptly describes works of graphic design in which typography plays an aesthetic role, elevating print communication to the realm of art. This exhibition explores contemporary type treatment, looking at how designers employ contrast, scale, layering, and formal manipulation to reiterate and transform content. Drawn entirely from the SFMOMA collection, Belles Lettres presents posters, magazines, brochures, and books by boundary-breaking designers such as Michael Bierut, Jennifer Morla, and Martin Venezky.
Belles Lettres will run from Saturday, October 30, 2004 to Sunday, April 17, 2005 at the San Francisco Museum of Modern Art.
text filched from the SFMOMA site