Under the perfect marketing copy, “raising the bar”, House Industries has released Neutraface No. 2, a new version of Christian Schwartz’s very popular Neutraface. In my review of the original, I referred to the typeface’s “novelty”. By simply raising Neutraface’s low waist, most of that quaintness is removed in No. 2, moving the whole family (which is completely mixable) toward more versatile, workhorse territory. This release is surely House’s response to seeing so many examples of Neutraface “standardized” by its users.
Also new is an inline version. Who doesn’t love inline type? It so vividly recalls WPA posters and other pre-war hand lettering. There are other heavy, inlined sans serifs like Phosphate, but one with a full family of weights and text cuts to back it up is very appealing.