As soon as I saw the stellar titles that opened Thank You for Smoking, I had to fight the font freak in me from attempting to identify each typeface
Shadowplay Studio (now Smith & Lee) used to emulate the look of cigarette packaging. Now that Veer has formally called us out, I’ll take a whack at it.
Copperplate Gothic 30 AB by Frederic W. Goudy
Bodoni Bold Condensed by Giambattista Bodoni
Blackoak by Kim Chansler and Barbara Redick
Looks like one of the Victorian types digitized by Dan X. Solo for Dover.
ITC Century Condensed Book by Tony Stan
Avenir 85 Heavy by Adrian Frutiger
Gotham Bold by Tobias Frere-Jones
Hand lettering for “Cigarettes”
Avenida by John Chippendale
ITC Avant Garde Book Oblique by Tom Carnase and Herb Lubalin
A puzzler. It’s almost Bordeaux, but more square and with bracketless serifs.
Eccentric by Gustav F. Schroeder
FF Scala Sans Caps by Martin Majoor
Knockout Junior Flyweight by Jonathan Hoefler (perhaps)
Peignot by A.M. Cassandre
This looks really lovely, despite the fake small caps. I always forget Peignot as an alternative to Optima when seeking a sans with stroke contrast.
FF Scala Bold by Martin Majoor
That’s it. I think I got 23 out of 28. Not bad. But not great for a freak. Help me fill in the blanks.