As soon as I saw the stellar titles that opened Thank You for Smoking, I had to fight the font freak in me from attempting to identify each typeface Shadowplay Studio (now Smith & Lee) used to emulate the look of cigarette packaging. Now that Veer has formally called us out, I’ll take a whack at it.
Copperplate Gothic 30 AB by Frederic W. Goudy
Fenway Park by Jason Walcott
As originally identified by Grant at The Skinny.
Copperplate Gothic 33 BC
Copperplate Gothic 30 AB
Bodoni Bold Condensed by Giambattista Bodoni
Freestyle Script by Martin Wait
Maybe should have used Freestyle Script Alternate. It connects.
Neue Helvetica 66 Medium Italic by Max Miedinger
I believe that is Solex Bold Italic by Zuzana Licko underneath.
Blackoak by Kim Chansler and Barbara Redick
Looks like one of the Victorian types digitized by Dan X. Solo for Dover.
ITC Century Condensed Book by Tony Stan
Avenir 85 Heavy by Adrian Frutiger
Charlotte Book by Michael Gills
One of those blasted glyphic serifs that I can’t recall. Thank you, Yves!
Gotham Bold by Tobias Frere-Jones
Hand lettering for “Cigarettes”
Avenida by John Chippendale
ITC Avant Garde Book Oblique by Tom Carnase and Herb Lubalin
A puzzler. It’s almost Bordeaux, but more square and with bracketless serifs.
Eccentric by Gustav F. Schroeder
Helvetica Black Condensed and Italic
Could someone tell me how I can get a gig as a music supervisor?
Orbit rounds and ITC Blair straights. Also: Stainless.
FF Scala Sans Caps by Martin Majoor
ITC Blair Medium and Adobe Caslon by Carol Twombly
Knockout Junior Flyweight by Jonathan Hoefler (perhaps)
Peignot by A.M. Cassandre
This looks really lovely, despite the fake small caps. I always forget Peignot as an alternative to Optima when seeking a sans with stroke contrast.
FF Scala Bold by Martin Majoor
Fenway Park and Franklin Gothic No. 2 Roman
That’s it. I think I got 23 out of 28. Not bad. But not great for a freak. Help me fill in the blanks.
Mindy Marin is Corvinus Skylight.
To not have recognized it…
Do you mean Corvinus Skyline? Close, but not quite. Note the ‘A’ and ‘R’.
hi guys I’m doing a work about that movie and I need a part of the script. It’s the part in which they explain that the way to reach the target it’s making actors smoking while they act.
If someone can help me I will be so grateful.
Is that COOPERplate or COPPERplate?
Wow. 4 years is never too late to fix a typo. Thanks, Luke!
About “Davis O. Sacks” font, is:
”La Reyna Catalina NF”.
I could be wrong, but isn’t “Rolfe Kent” set in Berthold Akzidenz Grotesk Light Extended? Then they skewed at an angle so the letters distort even more (especially the “O”).
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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles with Caren Litherland and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.
Set in Bureau Grot by Font Bureau, Nocturno Display by Nikola Djurek, Fern (unreleased) by David Jonathan Ross, and JAF Bernini Sans by Tim Ahrens.
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Fonts In Use
Type at work in the real world.
The Anatomy of Type
A book by Typographica editor Stephen Coles.
Coles answers common questions about type.
Lettering on vintage cars, appliances, and other objects.
Fleurs Coiffeur Liqueur
Lettering on storefronts.