April 1, 2007, Berlin — FSI FontShop International proudly announces FF Mt™, Erik Spiekermann’s most economical typeface ever. Employing obscure but powerful techniques like vwl mmssn and cap reduction, FF Mt uses up to 50% less paper, screen real estate, and wall space than other text faces without a single condensed letter.
The German government has already incorporated FF Mt in their road sign system.
Before (left): Inconsistent hierarchy. Is Mönchengladbach less important than Münster or Dortmond? After (right): Clean hierarchy, increased legibility, 15% smaller sign saves costs.
In addition to its conservationist benefits, FF Mt also enables the generation of buzzwords, product names, and Web 2.0 domains as the user types.
Finally, FF Mt prepares us for the future. English is changing. With the popularity of MMS and internet chat, spelling reform is occurring at a quickened pace. FF Mt accommodates this new condensed written language now. Any copy set in this advanced font will conform to next-generation standards, yet still pass present-day spell checkers.
FSI FontShop International believes this tool is so revolutionary and beneficial to the Earth that access should not be limited to the few. Starting today, April 1 2007, the cross-platform OpenType font is available for free at FontFont.com.
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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.
Set in Bureau Grot by Font Bureau, Nocturno Display by Nikola Djurek, Fern (unreleased) by David Jonathan Ross, and JAF Bernini Sans by Tim Ahrens.
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