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Commentary

Helvetica Fetishists

Joshua Lurie-Terrell on August 24, 2004

For the “Four on the Floor” feature in their current Sex issue, Print magazine asked a group of studios to

… explore their fantasies and create design-and-sex eye candies for readers’ esthetic pleasure.

The results include Trollbäck & Co.‘s mock-fetish Helvetica Lovers Anonymous and excellent entries by Modern Dog, karlssonwilker inc. and Jennifer Lew (last three entries not available online, unfortunately).

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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.

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