← Prev Post Next Post → Commentary Make Purposeful Typefaces Written by Typographica on August 10, 2004 At the AIGA Design Forum, Cyrus Highsmith writes a little about Font Bureau founder David Berlow and his advice for type designers. ← Prev Next → 2 Comments Dominik says: 08.11.04 at 12:26am Sorry for having to make this much too obvious joke: What will that shepard do, if somebody is stealing (his) sheep? Servus Dominik Claudio Piccinini says: 08.13.04 at 6:26am I think this is the core statement to be underlined in Cyrus’ article “It does not mean every typeface has to be plain and utilitarian. It means thinking deeply about the designers who will use your typeface to design pages and the readers who will read them.” If you do not remind this, you’ll do it at your own expenses. Post a Comment Comments at Typographica are moderated and copyedited, just like newspaper “Letters to the Editor”. Abusive or off-topic comments are not published. We appreciate compliments, but don’t publish them unless they add to the dialog. Thank you! Click here to cancel reply. Name: Email: Website: Comment: Notify me of follow-up comments by email. Notify me of new posts by email.