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Make Purposeful Typefaces

Typographica  on August 10, 2004

At the AIGA Design Forum, Cyrus Highsmith writes a little about Font Bureau founder David Berlow and his advice for type designers.


  1. Dominik says:

    Sorry for having to make this much too obvious joke: What will that shepard do, if somebody is stealing (his) sheep?



  2. I think this is the core statement to be underlined in Cyrus’ article “It does not mean every typeface has to be plain and utilitarian. It means thinking deeply about the designers who will use your typeface to design pages and the readers who will read them.”
    If you do not remind this, you’ll do it at your own expenses.

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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles with Caren Litherland and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.

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