Nameplate set in FF Quadraat Web from FontFont. Your typeface could be next. Learn more.
Commentary

Make Purposeful Typefaces

Typographica on August 10, 2004

At the AIGA Design Forum, Cyrus Highsmith writes a little about Font Bureau founder David Berlow and his advice for type designers.

2 Comments

  1. Dominik says:

    Sorry for having to make this much too obvious joke: What will that shepard do, if somebody is stealing (his) sheep?

    Servus

    Dominik

  2. I think this is the core statement to be underlined in Cyrus’ article “It does not mean every typeface has to be plain and utilitarian. It means thinking deeply about the designers who will use your typeface to design pages and the readers who will read them.”
    If you do not remind this, you’ll do it at your own expenses.

Post a CommentSign in as guest or log in below

Colophon

Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles, also of Fonts In Use and The Mid-Century Modernist.

Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Chris Hamamoto.

Set in Anchor by Eric Olson, FF Dagny by Örjan Nordling and Göran Söderström, FF Quadraat by Fred Smeijers, and Lucida Sans/Grande by Charles Bigelow and Kris Holmes.

Brought to you by this month’s nameplate sponsor, FontShop, MyFonts, Veer, Wordpress, and the letter B.

Account