Dane is a contemporary sans that distinguishes itself from others with its relatively wide proportions and some unusual lettershapes that give meaning to its name.
The 6-weight typeface is inspired by Danish industrial sign lettering from the 1940s. Its distinctive ‘g’ makes an immediate impact in all sizes and the lettershape itself is typically Danish, in a way, following a national tradition of daring double-story ‘g’s. Overall, I like the squarish architecture and compact text image that comes from Dane’s ultra-short ascenders and descenders. Despite these extreme proportions it’s surprisingly readable when small. I also admire the minimalist fractions, which contain only figures, no bars or slashes. Dane also offers some arrows suggesting its usefulness for signage, navigation, and information design.
Dane was designed by Henrik Kubel who runs the A2/SW/HK design studio in London along with Scott Williams. Their specialization in typographic work over the years has resulted in a lot of custom typefaces created for print, screen, and environmental design. These are offered under their young font label A2-Type, founded in 2010. There are 20 families in the A2 library at the moment, available from the new Danish retailer Playtype.