Typeface Review

Expo Serif

Reviewed by Ivo Gabrowitsch on April 7, 2009

After winning the TDC2 Award in 2004 for his Expo Sans Mark Jamra began work on its serif companion. In 2008 he finally presented Expo Serif, thus completing the expansive family.

Such large typeface families are quite popular for their ability to meet the requirements of complex typographic tasks, and for their matching counterparts which negate the need to find appropriate pairings from other typefaces.

While most body text faces often are a bit too delicate, Expo Serif’s stroke width is robust enough to perform well in a broad range of uses. It’s an elegant workhorse that is highly legible in extensive texts without becoming obtrusive yet still maintains its own character. Four suitable weights and their italics are included: Light, Regular, Semibold, and Black.

What also makes this family special is not only the broad language support but the huge amount of OpenType features in all styles with which you can handle complex typographic jobs: small caps, swash caps, four figure sets, superscripts, subscripts, numerators, denominators, fractions, and a full range of ligatures, historical forms, and ordinals.

Mark Jamra knows his craft. He designed one of the best bibliophilic typefaces of the year. As if this wasn’t enough, he just gave Expo Sans a Pro upgrade as well for a even better pairing.

Ivo Gabrowitsch is the founder of Fontwerk, an international type foundry and provider of innovative font engineering and type design services. Prior to that, he worked as FontShop International’s Marketing Director until they got acquired by Monotype, where he then lead the marketing for their Digital Commerce group including MyFonts, FontShop, Fonts.com, Linotype.com, and FontExplorerX.com. Ivo invented the pageview licensing for webfonts, started the Berlin Typostammtisch, and planted a few fruit-bearing trees in his garden.


  1. Paul Souders says:

    Oh this is wonderfully solid. Contrast with those italics … they’re like everything good about Chancery without actually being Chancery. I wish I worked in print. Love.

  2. Do you know how much does this kind of type costs? Where can I buy this type? I’m kind of new in this field, but i’m absolutely devoted.

  3. Typographica says:

    Hi Natalia. Click on the Expo Serif link in the review and it will take you to the source where you can license it.

  4. Boy this is a lovely font. I wonder how many words per page? I always end up using New Garamond because it fits so many words on the page. But this is lovely. Thanks!

  5. Christian Szabo says:

    I’ve been using Expo Serif Pro (along with its Sans companion) for about a year now, for a variety of projects.

    Money well spent!

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