For years, FF Meta has been a favourite in the corporate world — solid, clean, reliable, and yet still modern and lively, perfect for everything from annual reports to point-of-sale.
However, it always did need a serif complement, something with the same color and characteristics. I’ve often used Concorde with it (Erik Spiekermann has also suggested Minion, FF Clifford, and Swift) but now the true companion face exists, designed over three years by Spiekermann with Christian Schwartz and Kris Sowersby.
The italics are more of a departure from Meta. Where Meta’s italics provided a restrained, almost imperative tone, Meta Serif’s are warm, welcoming and homey. I would even go so far as to describe the Black Italic as being sign-painterly.
Meta Serif is going to be a huge hit with designers of magazines, reference books, and corporate identities, either combined with Meta or on its own. Now, if we can just persuade Spiekermann to include support for Cyrillic and Greek, its status as a pan-European brand face will be assured.
Aegir Hallmundur is a designer and illustrator living and working near Brighton on the south coast of England. He also runs The Ministry of Type, a website mainly about type and sometimes calligraphy, illustration, architecture and photography, and which doesn't get updated nearly enough these days.