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Typeface Review

Giorgio

Reviewed by Ben Kiel on March 5, 2008

Giorgio, like the fashion models that it shares space with in T, the New York Times fashion magazine, is brutal in its demands.

It is a shockingly beautiful typeface, one so arresting that I stopped turning the page when I first saw it a Sunday morning about a year ago. Commissioned from Christian Schwartz and used by Chris Martinez and his staff at T, Giorgio exudes pure sex and competes with the photographs beside it. The designers at T were clearly unafraid of what it demands from the typographer and, over the past year, kept on finding ways to push Giorgio to its limit. Extremely well drawn in its details, full of tension between contrast and grace, it is a typeface that demands to be given space, to be used with wit and courage, and for the typographer to be unafraid in making it the page. Now that Giorgio is for sale to the general public, any designer can discover if they can can use such a demandingly beautiful thing as well as T did.

Ben Kiel is a typeface designer and educator. He runs Typefounding, a typeface design and production studio in Saint Louis, Missouri. Previously he was a typeface designer at House Industries. He teaches at Washington University in Saint Louis and the Type@Cooper program in New York City.

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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.

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