In a sweltering typographic climate that favours ‘organic’ look-at-me typefaces bursting with a thousand OpenType tricks, Graphik is a refreshing splash of cool rationality. Its serious, pared-back forms reference classic sans serifs but remain thoroughly modern and never get frigid. Any designer worth their salt needs to turn away from the screen & pick up the latest copy of Wallpaper* magazine. There you will find one of the most beautiful, restrained sans serifs designed in a very long time.
Kris Sowersby is a type designer based in New Zealand. His credits include Feijoa, Meta Serif, and National, all of which appear “Typefaces of 2007”.
Editor’s note: Since its launch in 1996, Wallpaper*’s pages have been filled with interesting type. We covered one of their many makeovers back in 2003. The magazine has been through at least one type palette change since — to Christian Schwartz’s Amplitude. They wisely stuck with Schwartz for this redesign. Sitting in a space between Geometric and Grotesque, Graphik is perhaps a safer choice than their previous sans serifs, but it fits Wallpaper* perfectly — crisp, high-brow, with a European bent. — SC