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Purista
Typeface Review

Purista

Reviewed by Ellen Lupton on March 5, 2008

I’ve been feeling hungry for a stylish, edgy sans who enjoys evenings out on the town and long mornings of crisp conversation.

In other words, I’ve been craving a font who likes to party but who can also help out with the dishes. Purista is open-minded (with broad language support), brimming with style, sophistication, functionality, and an exciting range of weights.

Ellen Lupton is a writer, graphic designer, and curator of contemporary design at Cooper-Hewitt, National Design Museum. Her book Thinking with Type is a basic guide to typography directed at everyone who works with words.

Editor’s Note: Like Eric Olson’s Stratum (2003), Purista is a thoughtful 21st century nod to early 20th century geometric grotesques like Eurostile and Bank Gothic. I am certain we’ll see a lot of it in the next few years by designers seeking a rigid, minimalist interpretation of the alphabet. — SC

Ellen Lupton is a writer, graphic designer, and curator of contemporary design at Cooper-Hewitt, National Design Museum. Her book Thinking with Type is a basic guide to typography directed at everyone who works with words.

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Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.

Set in Bureau Grot by Font Bureau, Nocturno Display by Nikola Djurek, Fern (unreleased) by David Jonathan Ross, and JAF Bernini Sans by Tim Ahrens.

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