Purista

Typeface Review

Purista

Reviewed by Ellen Lupton on March 5, 2008

I’ve been feeling hungry for a stylish, edgy sans who enjoys evenings out on the town and long mornings of crisp conversation.

In other words, I’ve been craving a font who likes to party but who can also help out with the dishes. Purista is open-minded (with broad language support), brimming with style, sophistication, functionality, and an exciting range of weights.

Ellen Lupton is a writer, graphic designer, and curator of contemporary design at Cooper-Hewitt, National Design Museum. Her book Thinking with Type is a basic guide to typography directed at everyone who works with words.

Editor’s Note: Like Eric Olson’s Stratum (2003), Purista is a thoughtful 21st century nod to early 20th century geometric grotesques like Eurostile and Bank Gothic. I am certain we’ll see a lot of it in the next few years by designers seeking a rigid, minimalist interpretation of the alphabet. — SC

Ellen Lupton is a writer, graphic designer, and curator of contemporary design at Cooper-Hewitt, National Design Museum. Her book Thinking with Type is a basic guide to typography directed at everyone who works with words.

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