Typeface Review

Dr

Reviewed by Ivo Gabrowitsch on October 18, 2018

It’s the year 2017. Typefaces’ circles are perfect, lines are straight, and gratuitous corrections have been seamlessly injected into every letterform, in an attempt to achieve optical perfection.

But wait. What is this? Dr? What kind of a name is that for a typeface? And what’s wrong with the glyphs? Well, in my opinion, there’s nothing wrong with them. Dr just marches to a different drummer — by design. Such attempts often fail, but Montreuil-based studio Bureau Brut managed to make this one work. They created a display typeface that I’ve been lucky enough to use for headlines on my side project’s website.

Dr stands out from the crowded geometric sans genre by having widely differing proportions, highly reduced optical corrections, and off-the-wall design details — look at the C! If you’re sick of “inspired by” typefaces and are on the hunt for something truly unique, take a closer look at Dr. But be careful, using it might hurt your eyes — in a good way.

Ivo Gabrowitsch worked as FontShop International’s Marketing Director (FontFont, FontShop.com) until they got acquired by Monotype. There, he had several responsibilities, lastly the marketing for their Digital Commerce group that included MyFonts, FontShop, Fonts.com, Linotype.com, and FontExplorerX.com. Ivo invented the pageview licensing for webfonts, started the Berlin Typostammtisch, and most recently a podcast called Creative FM. In August 2018, he left the company for a professional reboot.

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