It’s the year 2017. Typefaces’ circles are perfect, lines are straight, and gratuitous corrections have been seamlessly injected into every letterform, in an attempt to achieve optical perfection.
But wait. What is this? Dr? What kind of a name is that for a typeface? And what’s wrong with the glyphs? Well, in my opinion, there’s nothing wrong with them. Dr just marches to a different drummer — by design. Such attempts often fail, but Montreuil-based studio Bureau Brut managed to make this one work. They created a display typeface that I’ve been lucky enough to use for headlines on my side project’s website.
Dr stands out from the crowded geometric sans genre by having widely differing proportions, highly reduced optical corrections, and off-the-wall design details — look at the C! If you’re sick of “inspired by” typefaces and are on the hunt for something truly unique, take a closer look at Dr. But be careful, using it might hurt your eyes — in a good way.