Do you fancy extremely fat mathematical operators? Maybe you need a fat, inverted interrobang, to set bold sentences of disbelief, even in Spanish? How about some ultra-fat small caps and a full set of very heavy superiors?
Look no further than Pufff.
Pufff is a very fat typeface. In fact, Pufff is so fat that installing it on your computer will make the machine noticeably heavier.
What is remarkable about Pufff?
- Pufff is not ashamed of its fatness. Pufff even boasts the titles âKing of Celluliteâ and âUndisputed Heavyweight Champion of Fontsâ.
- Pufff stretches the font-naming paradigm by tripling consonants, an area that has previously only been explored very minimally.
- I like that Pufff includes the characters âHEAVY DOUBLE TURNED COMMA QUOTATION MARK ORNAMENTâ and its friends (all the cool, heavy quotes from Zapf Dingbats!). Many more fonts should include those glyphs. Pufff even has three variations of each!
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Pufff is so fat that the counters are gone. Yet, letter and word shapes remain amazingly âreadableâ — or at least identifiable. Despite this general rule, not all letters lose their counters. The Greek Xi (Î) or Theta (Î) and the Cyrillic Shcha (Đ©) introduce hints of counterspace, simply for the sake of preserving legibility.
Other solutions, like the lowercase ‘xi’ (Ο), are just amazing exercises in abstraction.
All of those decisions are a testament to Rob Kellerâs abilities as a type designer — even in such a silly genre, it is obvious that he knows what heâs doing.
- In Pufff, manicules are boxing gloves. Awesome.
Where might Pufff be used?
- Pufff was originally designed as a custom typeface for an exhibition at the Mota Italic Gallery. This implies that signage and exhibition design are natural territory for Pufff.
- I think that Pufff might not work very well on traffic signs, but probably is perfect pretty much anywhere else. Designers of book covers, handbills, and posters for advertising acid house parties, or of food and lifestyle magazines, will delight over the bold letter shapes of Pufff.
- One thing that can be done with Pufff better than any other font: filling letters with images.
The well-prepared typographerâs toolbox should contain Pufff. With extensive pan-European language support, Greek, Cyrillic, and even a handful of arrows, dingbats, and the latest currency symbols, Keller brings the ultra-fat genre to a new level. In many respects, his Pufff goes leaps and bounds further than fonts of the display variety usually do.
This might be my favorite typeface review of the decade.
I hope it is so much fun to use as it was to read the review.
I personally don’t like the typeface but the review is pretty convincing and makes me like it.