Bad Type(setting)

Written by Joshua Lurie-Terrell on August 9, 2004

Speaking of bad type: at Shopsin’s, you have the choice of breakfast, lunch or dinner. But by reading the menu, you’ve already made the choice to go blind [PDF link].

19 Comments

  1. Colin says:

    Well, at least they got page 7 right.

  2. fogfish says:

    It is verbotten to say: “I’m having what he’s having,” according to the article. You cannot reorder what you previously had either.

  3. shelley says:

    i hope the printed version in the restaurant doesn’t look like that!

  4. Dyana says:

    Okay, so this isn’t type-related, but as long as we’re posting about Shopsin’s, you should check out the documentary.

  5. Anon says:

    Pleeeease warn when linking to PDFs…those of us not blessed with Macintoshes have to suffer a four-minute system hang waiting for the Acrobat plugin to fire up.

  6. Zara says:

    ouch. Makes me want to order up some of that “Gumbo Blisters on my Sisters.”
    Or not order it, rather.

  7. Oscar Bartos says:

    Anon: sounds like you could use Adobe Reader Speedup.

  8. duncan says:

    This plugin is faster.

  9. Duncan, indeed the Schubert plug-in is excellent, but Anon is not on a Mac.

  10. many_koalas says:

    I’m confused at how hard it must be to read ‘[PDF link]’ after ‘go blind’ …

  11. Ouch. I breathed in through gritted teeth for so long, they actually got cold and hurt…

  12. Miss Tiffany says:

    Should we understand that the food is as good as the typesetting? I have to say the Pistachio Red Chicken Curry sounds good though.

  13. bernd says:

    I can’t help my self, some pages
    (eg. 8) are really worth seeing,
    aren’t they?

  14. kristin says:

    Wow! I printed it (in color!) and annoyed my co-workers.

    Dyana, the info on the documentary is great. Somehow, knowing the personality of the owner helps make the menu more understandable. Who’s gonna suggest a change?

  15. Y’know, I actually think this is a thing of near beauty. It’s really a marvel of engineering, and I agree with Bernd about page 8.

    There’s also something reminiscently spiteful about it. If I had been asked to design a menu of such overwhelming fecundity, I believe I might have come up with something like this. Maybe. Actually, I’m not sure I would have had the imagination.

    All those little boxes are pure genius! The occasional food pic filling that last unwanted space! The rivers of prices! And then, madly, at the end “Guess her name, win an Orange Julius.” I mean, really … the mind that thought that up.

    I am in favour of this menu. I vote for this menu. The more I look at it the more I forgive it it’s catastrophic typographical fender-benders, its complete and utter irregularity, the drunken rambling of characters and bed-hogging linespacing.

    Page 5! Look at itďż˝it’s brilliant! I’m serious. Dead serious. Just in the course of writing this comment it has won me over. I completely, completely love this thing.

  16. Hrant says:

    Marian, I think you’re having a fauve moment.
    Just don’t go and do Pamplona or something.

    hhp

  17. Down10 says:

    I highly recommend the acorn squash, chicken salad, mini spinach pancakes, english muffin bbq pulled pork, corn bread, ham & bean rice, cole slaw, eggs breakfast jambalaya-eggs, shrimp, chicken, rice, chorizo, veggies catfish (corn fried) soft polenta, eggs, toast, gumbo sauce chicken, avocado, tomato scrambled, fried green tomatoes, muffin chicken fried eggs, gumbo dirty rice, cranberry slaw, toast chili cheese omelet roll + potato latkes puffs + baked bananas cinnamon crepe cone + scrambled eggs, green beans + coney thick chips corriander crepe, spinach lentil rice, batter fried bananas crispy fried spinach + pesto grilled tomato + cream cheese scrambled eggs date, nut ricotta french toast sandwich, over cheezy eggs, bacon eggs burrito adobe, coconut pancakes, cranberry salsa english muffin, eggs, bacon, cheese + maple sourcream + mini blues grilled cheese moon over miami + guacamole + tortialla chips + mango salsa grilled chicken, salsa-avocado eggs, chinese caesar salad gumbo blisters on my sisters +wet back beef burrito, fries 1/2 banana pancakes, 1/2 cinnamon raisin french toast, bacon, sausage krakatoa-eggs, sausage volcano, shred, potato, lava sauce, toast lite fried chicken, eggs, french fries, over pancakes maple ribs, thai chicken sausage, scallion bread, egg ribbons mexican grilled chicken, chili, cheese, eggs, tortillas mother and child guacamole, tortilla chips, refried rice, salad open spinach burrito omelet, mini coconut pancakes, spinach tortillas 3 pancakes (fruit), sausage , bacon, eggs, corn muffin potato & onion torta, garlic english muffin, grilled corriander tomatoes shrimp, avocado, salsa, cheese eggs + garlic bread + caramel pancake roll-up turkey, gravy + sausage stuffing, cranberry + eggs, wheat toast vegan sausage potato hash, tomato egg flop, pumpkin mango/chutney.

    For starters.

  18. MikeBraun says:

    Wow…wonder if they would franchise this?

  19. superflip says:

    i will take the bbq injected hard-boiled atomic fire balls.
    thanks, jlt for making me really hungry and nauseated at the same time.

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